Gain Traffic to Your Website Part 6

GAINING TRAFFIC TO YOUR WEBSITE – PART 6
By Sam Barns

Adding new visitor traffic to your website is always a challenge. Finding fresh and innovative promotional techniques is often as difficult as creating fresh content.

Every website requires new content to provide interesting information for your site visitors. The same old stale articles won’t bring in much in the way of return traffic. The various search engines give extra credit for theme relevance and incoming links. Every article you provide to other webmasters provides them with new content. It provides your site with a themed incoming link. The same holds true for guest articles hosted on your site.

Trading articles with other related topic webmasters will provide fresh theme related content, along with more incoming links. Both help your online business, and those of your article partners, to reach their desired goals.

Finding article partners

The first step to finding article trading partners is to contact your current link exchange partners. With a suspected decline in the value of link swaps, it’s a great time to upgrade those link relationships.

The existing links are probably on a non-themed links page. They probably have weak link anchor text. They are not getting the job done in the search engines or from visitor clicks. Guest articles strengthen every one of those weaknesses.

Writing the article

It’s important the exchanged articles are relevant to both websites without being patently self promotional. The best traded content fits seamlessly with the information already appearing on the receiving site.

Be sure to add a brief author’s biography, and a short unbiased description of the home website. Providing impartial information, along with the article, provides more credibility than marketing copy. There is plenty of opportunity, to convert the visitor traffic to customers, when they click on the link to your site.

Be sure to remember to add that link back to your website. As with all incoming links, it’s expected the link anchor text contains your most important keyword phrases.

There are many webmasters that feel there has to be a better way. I think there is and it is through specialty PPC search engines. This is a fast growing area of the net and for good reason.

A specialty PPC is typically a site focused on one specific subject. For instance, a site that offers reviews of digital cameras would be a good example. The site features a community of loyal members that have the common interest of digital cameras. The site is full of useful content for the camera enthusiast and where many online merchants in the industry often go to find information about products.

Now let’s assume this credible site with a following of camera enthusiast also offers a search engine on their site. The search engine allows users of their site to search for different camera models and compiles results from several online retailers for a quick comparison for consumers. The Webmaster of the camera site has just added a great new service to his/her users and opened up a great opportunity to increase revenue for his site.

In the future the expansion of specialty PPC’s will continue to shape the way webmasters advertise on the Internet and what they expect from the advertising dollars.

About the Author:

Sam Barns owns Links-Exchange.net the internet best link-exchange system. For more information on search engine optimization and other services you can email him at sam@links-exchange.net.