Gain Traffic to Your Website Part 5

GAIN TRAFFIC TO YOUR WEBSITE – PART 5
By Sam Barns

Did you realize that thousands of website operators use a simple technique to generate targeted visitors to their websites without paying a dime in advertising? It’s true.

In fact, the technique works so well that many of them don’t want you to discover how they get those thousands of website visitors and make so many sales on virtual “auto-pilot.”

Creating tightly focused articles other people publish in their ezine (online magazines and email newsletters) and post on their websites.

This method rates so powerful that some even call it “the web’s best kept traffic secret.”

Over a 100,000 ezine and newsletters operate on the web (along with millions of websites) covering everything from pets and cooking to investments and real estate. Many of them need tightly focused content and they simply can’t produce all of it themselves. Look at it this way… it’s the same reason newspapers use the Associated Press. Individual newspapers often can’t afford staff writers to cover every story, so they accept articles from outside their organization.

You can do the exact same thing for various ezine and websites catering to your alcove audience! You can get valuable publicity — exposure you often couldn’t even pay for if you wanted to — by providing valuable, content-rich articles in exchange for a byline and a link to your website (called a “resource box”)!

So if you operate a website selling virtually any type of product or service (whether your own or as an affiliate), publishing and promoting with articles should rank high on your list of traffic generation strategies. It is one of the simple, straightforward, and cost- effective manner to gain traffic on your website. But there are other techniques also.

Lots of Web development companies, in fact, make a big deal of the efforts they make to get sites to show up high in search engine result lists. Though it’s nice to show up when someone goes hunting something on a search engine, I think lots of people spend far too much time worrying about it.

For one thing, it’s very time-consuming to try to make your pages show up on an engine. You need to register the site with each engine on which you want to show up. That means you have to figure out which engines you’re interested in, and there’s no way to tell how many local users visit each particular search engine. You might try for days to get listed on a site when nobody from our area has ever searched that site.

Many webmaster also spend so much time bidding and concentrating on the big PPC engines for marketing.

There are many options when starting to advertise your site on the Internet to gain traffic. One of the largest areas and most competitive is pay per click advertising. We all know of the large PPC engines that power the big search engines. The bids at these sites are typically high for keywords you might want, but in turn they will send you all the traffic you can handle.

These sites are mainly content sites and that is where the Webmaster spends most of their time. The sites were most likely not started to make a profit, but to offer information on a topic the Webmaster is passionate about. Due to this, the Webmaster does not spend much time or effort marketing these services. So unlike many other advertising venues, this is one where the advertiser will need to find the site to advertise on.

Always remember there are many options available and you are not forced to stick with one advertiser.

About the Author:
Sam Barns owns Links-Exchange.net the internet best link-exchange system. For more information on search engine optimization and other services you can email him at sam@links-exchange.net.