Promoting Your Business through Traditional and Non-Traditional Holidays

Promotions are a great way to get your business noticed. You can use holidays to make this happen or you can use other types of events. You can use a special in conjunction with the holiday or you can use just the holiday to promote it.

There are the traditional holidays like Memorial Day and Christmas but you also have the non-traditional holidays like Organize Your Home Day, Better Business Communication Day, and Freelance Writers Appreciation Week. A search through Google will help you find a list of these holidays so you know what’s going on every month.

Generally speaking there is at least one traditional or non-traditional holiday every single month so you’d have the ability to market your business around something all the time. There are several ideas you can use to market your business with these holidays.

One way is to create a weekly blog post that talks about the holiday and work it into your business in one way or another. For example, if you went with the Freelance Writers Appreciation Week and you’re a ghostwriter or VA that offers blog management services you can work this into a promotion or special offer for your readers. Post this information on your blog and use social networking sites and your newsletter to promote it. Talk about it several times a week so people remember what you’re talking about and how you can help them.

Another way to use holidays to promote your business is to create a monthly call that discusses your business. You’ll want to provide tips and come up with catchy phrases to use during your call that are geared towards the holiday that month. You’ll want to schedule these calls around the same time each month so people become aware of the time and date you’ll do these and they can expect them each month. It’s also a good idea to use your newsletter, social networking, and other marketing avenues to promote your call.

The only way people will know your business exists is if you tell people what you do and how you can help them with their problems and concerns. When you make promoting your business fun, you’ll enjoy it more and you’ll want to continue to do it on a daily basis so you grow more.

When you’re creative with your promotions people will see this and they’ll watch what you’re doing because it’ll be fun and it’ll make their day. These types of promotions will also help you build trust with potential clients or customers.

Corrie Petersen runs a successful Virtual Assistant business. She loves to help her clients reach success through the tasks she offers. If you’re ready to take your business up a notch, go to http://www.virtualfreedom4you.com to see what services she offers.